Key Responsibilities: 

• Formulate and execute comprehensive Sales & Marketing strategies in accordance with business objectives across omnichannel (e.g. Airside, Landside, iShopChangi) 
• Develop and own 360 Marketing and Communications strategies to drive awareness, adoption and engagement of Staff Channels, including CRM (Changi Rewards Staff Program) 
• Leverage on CRM (Changi Rewards Staff Program), to maximise value extraction of the airport community 
• Collaborative Partnerships: Internal stakeholders’ engagement, buy-in & collaboration to drive airport community sales 
• Experimentation: Develop and execute experimental marketing campaigns that challenge the status quo and push the envelope to drive Topline performance and maximise ROI. Embrace the unknown and leverage data-driven insights to refine strategies 
• Market Analysis: Conduct thorough market research to uncover untapped niches, evolving customer preferences, and competitive trends 
• Execute and scale sales programs/initiatives to drive revenue growth 
• Joint-planning, ownership and execution of Marketing Strategies for Business Development initiatives 

Qualifications: 



• Bachelor's degree in Business, Marketing or related field. 
• Minimum of 6 years of experience in Sales & Marketing, Business Development, Partnerships or related roles. 
• Proven track record of successfully driving sales and business growth. 
• Strong analytical skills with the ability to interpret data and derive actionable insights. 
• Excellent communication and collaboration skills to work effectively with internal and external stakeholders. 
• Able to work independently with high initiative, drive and determination to succeed 
• Creative thinking and problem-solving skills 
• Experience in the e-commerce, aviation or travel industry is advantageous.